领秀（中国）品牌顾问创始人袁奇受邀万亿广州新经济峰会共同探讨广州未来新经济发展大计

2018年6月21日，万亿广州新经济峰会在广州花园酒店隆重召开。众多行业大咖受邀出席，共同针对现如今商业发展态势，发表观点，碰撞交流。凤凰网、网易、新浪、今日头条等近百家主流媒体与一线主流门户、纸媒、网媒、新媒体、自媒体等组成全方位媒体覆盖，对此次峰会进行了宣传报道。

作为广州重要的新经济峰会，会议上，广州电子商务行业协会会长、汇美集团董事长、茵曼创始人方建华，韩后化妆品股份有限公司董事长王国安，名创优品全球联合创始人叶国富，领秀(中国)品牌顾问董事长袁奇、唯品会副总裁黄红英、阿里妈妈等重量级参会嘉宾发表了重要演讲，与现场超过500家电商企业共计1000余人一起共同探讨未来广州新经济发展趋势，致力于把握未来商业趋势，整体提升广州乃至整个华南经济发展水平。
作为大会唯一被邀请的品牌顾问公司，领秀（中国）品牌顾问创始人袁奇受邀发表演讲，袁奇董事长以“定位式设计，赢得竞争的打法”为主题，深入剖析现如今品牌所处的商业环境，同时，通过众多实战案例向与会嘉宾解读品牌竞争的本质与未来。

袁奇董事长认为：“新时代，品牌竞争的焦点，已经转移到用户心智之中，即所谓的“得人心者得天下”，定位就是要在消费者心智中占据位置，给予你的潜在消费者一个优先选择你而非对手的理由。这个理由就是一句语言钉，是打动用户的点睛之言。依据语言钉，在消费者心中寻找一个他们耳熟能详的事物，即视觉锤。视觉锤能够将语言的钉子牢牢地打入消费者心智中使他们瞬间记住品牌。当品牌在消费者心中拥有位置，在购买产品时，第一个想到的便会是你，品牌成功自然水到渠来。”

事实上，开办公司十几年来，袁奇董事长已成功运用定位式设计，帮助100多个品牌逆转颓势，成为行业领导者。他表示：“从语言钉到视觉锤是一个过程，也就是一定要遵循先定位再设计的原则，用现在的流行语言来讲，就是先有言值再有颜值。”

袁奇董事长接着指出：“互联网时代，解释的成本最大！定位式设计，一切基于心智机会，与趣味性的传统创意设计不同。定位设计能够直达心智，无需解释，消费者一见即明，因此可以大大降低品牌传播成本。而传统创意，不够直截了当，当消费者不了解时，需要猜测，需要深入了解，品牌投入的成本自然随之大大上升。

On June 21, 2018, the trillions Guangzhou new economy summit was held in Guangzhou Garden Hotel. Many industry tycoons were invited to attend the meeting to express their opinions and communicate with each other on the current business development trend. Nearly 100 mainstream media, such as phoenix.com, netease.com, sina.com and today's headlines, together with the front-line mainstream portals, paper media, online media, new media and self-Media, have covered the summit in an all-round way.
As an important new economic summit in Guangzhou, Fang Jianhua, chairman of Guangzhou e-commerce industry association, chairman of Huimei group and founder of Inman, Wang Guoan, chairman of post Korea cosmetics Co., Ltd., ye Guofu, global co-founder of mingchuangye products, Yuan Qi, chairman of leading (China) brand consultant, Huang Hongying, vice president of vipshop, Ali mom and other heavyweights attended the summit Bin delivered an important speech, discussed the new economic development trend of Guangzhou in the future together with more than 1000 e-commerce enterprises on site, committed to grasp the future business trend and improve the overall economic development level of Guangzhou and even the whole South China.
As the only brand consultant company invited to the conference, Yuan Qi, founder of leadshow (China) brand consultant, was invited to give a speech. Chairman yuan Qi, with the theme of "positioning design, how to win the competition", deeply analyzed the current business environment of the brand. At the same time, through many practical cases, he interpreted the essence and future of brand competition to the participants.
According to Chairman yuan Qi, "in the new era, the focus of brand competition has shifted to the user's mind, that is, the so-called" people who win win win the world ". The positioning is to occupy a position in the consumer's mind and give your potential consumers a reason to choose you rather than your competitors. This reason is a language nail, which is the finishing point to move users. According to the language nail, in the hearts of consumers to find a familiar thing, that is, the visual hammer. Visual hammer can drive the nail of language firmly into the mind of consumers so that they can instantly remember the brand. When the brand has a place in the hearts of consumers, when buying products, the first thought will be you, the success of the brand will come naturally. "
In fact, over the past ten years since the company was founded, chairman yuan Qi has successfully used positioning design to help more than 100 brands reverse the decline and become the industry leader. "It's a process from language nail to visual hammer, that is to say, we must follow the principle of positioning first and then design. In the current popular language, it's to say that we have value first and then beauty," he said

Chairman yuan Qi then pointed out: "in the Internet age, the cost of explanation is the greatest! Positioning design, all based on mental opportunities, is different from the interesting traditional creative design. Positioning design can go directly to the mind without explanation, and consumers can see it at a glance, so it can greatly reduce the cost of brand communication. But the traditional creativity is not straightforward enough. When consumers don't understand, they need to guess and understand deeply, so the cost of brand investment will rise greatly.