领秀（中国）品牌顾问先锋队日本设计交流考察行

十一月的日本，秋高气爽，领秀（中国）品牌顾问先锋队组团到日本考察交流，感受日本设计的前沿风潮！

日本素以设计闻名于世。雅致的灯塔、极简的建筑、艺术与商业完美融合......设计味弥漫整个国家。

这已经是袁奇先生第六次来到Tokyo，但每次的感受和收获都不一样。

这一次，为之震撼......

在东京，拜访了BRAVIS Fumi Sasada笹田史仁，他执著于梦想，不懈的努力，让领秀团队感触颇深。

笹田先生很友好并详尽的解析案例，做设计的方法与领秀的定位式设计十分相似。更让人惊讶的是，笹田曾供职于LANDOR（郎涛一直是领秀的榜样），这样的策略性设计公司，他一直有一个梦想，成为“亚洲第一的设计公司”，这个梦想与领秀的目标不谋而合，志向让梦想启航。

这一次，为之惊叹......

在东京21_21Design Sight美术馆，设计师们将一个具有几十年历史的经典产品，用解剖的方式，将产品概念、产品定位、产品研发、产品设计、产品包装到完美出品一一展示出来，这种展览是一件非常有意义的事情，他们的执著以及精益求精的精神值得我们认真学习！

这一次，为之感动......

领秀团队在原研哉就职的武藏野美术大学拜访朱莉安教授（武藏野美术大学视觉传达专业教授），在学术交流活动上，袁奇代表领秀发表了设计观点，并就国际化合作提出了建议，得到朱莉安教授的认同。

这一次，为之努力......

七天的日本设计考察行，见识了很多，感触也颇深，更加坚定了领秀成为“中国朗涛”的奋斗目标，领秀将继续为“引领定位式设计向前发展”而不懈努力！

与此同时，领秀正在为明年的巴塞罗那Pentawards全力以赴！

In Japan in November, the autumn is clear and crisp. The pioneer team of leading (China) brand consultants has organized a delegation to visit Japan for exchange and experience the cutting-edge trend of Japanese design!
Japan is famous for its design. Elegant lighthouse, minimalist architecture, perfect integration of art and Commerce... Design flavor pervades the whole country.
This is the sixth time that Mr. Yuan Qi has come to Tokyo, but his feeling and harvest are different each time.
This time, I was shocked by
In Tokyo, I visited bravis Fumi sasada. His persistent dream and unremitting efforts have deeply touched the leading show team.
Mr. sasada is very friendly and detailed analysis of the case, and the design method is very similar to the positioning design of the leader. What's more surprising is that sasada used to work for Landor (Lang Tao has always been a model for leading the show). He has always had a dream to become "the first design company in Asia". This dream coincides with the goal of leading the show, and his ambition is to set off his dream.
This time, I was amazed
In Tokyo 21_ 21 design sight Art Museum, designers will be a classic product with decades of history, using anatomy to show the product concept, product positioning, product development, product design, product packaging to perfect products one by one. This kind of exhibition is a very meaningful thing, and their persistence and the spirit of striving for perfection are worth our serious study!
This time, I was moved by
The leader team visited Professor Zhu Lian (Professor of visual communication major, Musashino University of Fine Arts) at the former research institute of Musashino University of fine arts. In the academic exchange activities, Yuan Qi expressed his design views on behalf of the leader and put forward suggestions on international cooperation, which was recognized by Professor Julian.
This time, work for it
During the seven days of Japanese design inspection tour, I have seen a lot and had deep feelings. It has strengthened the goal of "China langtao" to become leader show. Leader show will continue to make unremitting efforts to "lead the development of positioning design forward"!

At the same time, the leaders are going all out for pentawards in Barcelona next year!