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72街2016新品牌战略媒体发布会－大圣归来
2016，丙申猴年，让大圣回归！
前期的一系列线上应用—“神猴出世-大闹天宫-五指山下”为发布会预热，为“大圣归来”造势，生动演绎了8年来72街的发展与变化。
3月4日下午三点，72街品牌战略媒体发布会在广州四季酒店99楼（寓意72街占据制高点，笑对九九八十一难，即将迎来九九艳阳天）顺利举行，并取得圆满成功。出席本次活动的嘉宾有72街总裁周明先生，72街副总裁易正伟先生，领秀（中国）品牌顾问创始人袁奇先生，德国魏玛包豪斯大学杰·卢瑟福德教授，时尚美食家庄臣，韩后化妆品董事长王国安先生......
发布会现场祥云飘飘，气氛热烈。
会上，72街总裁周明先生向大家阐述自2008年打造72街品牌的心路及发展历程，品牌以“多变创新”而闻名于业界，与孙大圣的72变文化不谋而合。
领秀（中国）品牌顾问创始人袁奇先生作为72街的品牌总顾问，从定位战略到视觉落地一体化的定位式设计，以特劳特战略和里斯战略为理论基础，从心智切入，梳理72街8年来的发展历程， 重新启用在消费者心智中留有烙印的孙悟空形象，唤醒消费者心智中的孙悟空记忆，制定72街未来3年系统性战略发展方向，并联合德方顾问团队，以专业的底蕴和国际化视野，助力品牌上市。
与此同时，在战略的基础上，领秀（中国）品牌顾问将72街与80后个性对接，塑造了72街的吉祥物-你身边的”孙悟空“。接下来，以定位战略为核心，延展72街身边的“西游记”文化，塑造视觉锤形象，围绕战略展开一系列的品牌战略配称，提升整体品牌形象。
此次的合作可谓强强联合，为72街品牌未来发展奠定了坚实的基础。
我们有理由相信，72街以“大圣归来”的姿态，开启品牌战略新高度，在未来几年必将取得快速发展，让我们拭目以待！
72nd Street 2016 new brand strategy media conference
In the early stage, a series of online applications - "the birth of the monkey, the big disturbance in the heavenly palace and the foot of the Wuzhi Mountain" warmed up the press conference and made a momentum for the return of the great sage, vividly demonstrating the development and changes of 72st street in the past eight years.
At 3:00 p.m. on March 4, the media conference on brand strategy of 72st street was successfully held on the 99th floor of Guangzhou Four Seasons Hotel (meaning that 72st Street occupies the commanding height, laughing against the difficulties of 9981, and is about to usher in a sunny day in 1999). The guests attending the event included Mr. Zhou Ming, President of 72nd Street; Mr. Yi Zhengwei, vice president of 72nd Street; Mr. Yuan Qi, founder of Lingxiu (China) brand consultant; Prof. Jay Rutherford, Professor of Bauhaus University in Weimar, Germany; Mr. Zhuang Chen, fashion gourmet; Mr. Wang Guoan, chairman of Korean cosmetics
The scene of the press conference was full of auspicious clouds and warm atmosphere.
Mr. Yuan Qi, founder of Lingxiu (China) brand consultant, as the general consultant of 72 Street brand, from positioning strategy to visual landing integration positioning design, based on Traut strategy and Rhys strategy, from the perspective of mind, sorts out the development process of 72st street in the past 8 years, Re launch the image of Monkey King with brand in consumers' minds, awaken the memory of monkey king in consumers' minds, formulate the systematic strategic development direction of 72st street in the next three years, and cooperate with German consulting team to help brand listing with professional details and international vision.
At the same time, on the basis of the strategy, Lingxiu (China) brand consultant connects the 72nd Street with the post-80s generation, shaping the mascot of 72th street, the "Monkey King" around you. Next, with the positioning strategy as the core, extend the "journey to the west" culture around 72nd Street, shape the image of visual hammer, and launch a series of brand strategy matching around the strategy to improve the overall brand image.
This cooperation can be described as a strong alliance, laying a solid foundation for the future development of 72 Street brand.
We have reason to believe that 72 Street will open up a new height of brand strategy with the posture of "great sage returning", and will surely achieve rapid development in the next few years. Let's wait and see!
72街2016新品牌战略媒体发布会－大圣归来
2016，丙申猴年，让大圣回归！
前期的一系列线上应用—“神猴出世-大闹天宫-五指山下”为发布会预热，为“大圣归来”造势，生动演绎了8年来72街的发展与变化。
3月4日下午三点，72街品牌战略媒体发布会在广州四季酒店99楼（寓意72街占据制高点，笑对九九八十一难，即将迎来九九艳阳天）顺利举行，并取得圆满成功。出席本次活动的嘉宾有72街总裁周明先生，72街副总裁易正伟先生，领秀（中国）品牌顾问创始人袁奇先生，德国魏玛包豪斯大学杰·卢瑟福德教授，时尚美食家庄臣，韩后化妆品董事长王国安先生......
发布会现场祥云飘飘，气氛热烈。
会上，72街总裁周明先生向大家阐述自2008年打造72街品牌的心路及发展历程，品牌以“多变创新”而闻名于业界，与孙大圣的72变文化不谋而合。
领秀（中国）品牌顾问创始人袁奇先生作为72街的品牌总顾问，从定位战略到视觉落地一体化的定位式设计，以特劳特战略和里斯战略为理论基础，从心智切入，梳理72街8年来的发展历程， 重新启用在消费者心智中留有烙印的孙悟空形象，唤醒消费者心智中的孙悟空记忆，制定72街未来3年系统性战略发展方向，并联合德方顾问团队，以专业的底蕴和国际化视野，助力品牌上市。
与此同时，在战略的基础上，领秀（中国）品牌顾问将72街与80后个性对接，塑造了72街的吉祥物-你身边的”孙悟空“。接下来，以定位战略为核心，延展72街身边的“西游记”文化，塑造视觉锤形象，围绕战略展开一系列的品牌战略配称，提升整体品牌形象。
此次的合作可谓强强联合，为72街品牌未来发展奠定了坚实的基础。
我们有理由相信，72街以“大圣归来”的姿态，开启品牌战略新高度，在未来几年必将取得快速发展，让我们拭目以待！
72nd Street 2016 new brand strategy media conference
In the early stage, a series of online applications - "the birth of the monkey, the big disturbance in the heavenly palace and the foot of the Wuzhi Mountain" warmed up the press conference and made a momentum for the return of the great sage, vividly demonstrating the development and changes of 72st street in the past eight years.
At 3:00 p.m. on March 4, the media conference on brand strategy of 72st street was successfully held on the 99th floor of Guangzhou Four Seasons Hotel (meaning that 72st Street occupies the commanding height, laughing against the difficulties of 9981, and is about to usher in a sunny day in 1999). The guests attending the event included Mr. Zhou Ming, President of 72nd Street; Mr. Yi Zhengwei, vice president of 72nd Street; Mr. Yuan Qi, founder of Lingxiu (China) brand consultant; Prof. Jay Rutherford, Professor of Bauhaus University in Weimar, Germany; Mr. Zhuang Chen, fashion gourmet; Mr. Wang Guoan, chairman of Korean cosmetics
The scene of the press conference was full of auspicious clouds and warm atmosphere.
Mr. Yuan Qi, founder of Lingxiu (China) brand consultant, as the general consultant of 72 Street brand, from positioning strategy to visual landing integration positioning design, based on Traut strategy and Rhys strategy, from the perspective of mind, sorts out the development process of 72st street in the past 8 years, Re launch the image of Monkey King with brand in consumers' minds, awaken the memory of monkey king in consumers' minds, formulate the systematic strategic development direction of 72st street in the next three years, and cooperate with German consulting team to help brand listing with professional details and international vision.
At the same time, on the basis of the strategy, Lingxiu (China) brand consultant connects the 72nd Street with the post-80s generation, shaping the mascot of 72th street, the "Monkey King" around you. Next, with the positioning strategy as the core, extend the "journey to the west" culture around 72nd Street, shape the image of visual hammer, and launch a series of brand strategy matching around the strategy to improve the overall brand image.
This cooperation can be described as a strong alliance, laying a solid foundation for the future development of 72 Street brand.
We have reason to believe that 72 Street will open up a new height of brand strategy with the posture of "great sage returning", and will surely achieve rapid development in the next few years. Let's wait and see!