72街全新形象店盛大开业

72街全新形象店盛大开业

2016年6月20日，一个值得庆祝的日子。 这一天，72街全新形象店（购书中心店）盛大开业，迎来了品牌发展新历程。 延续3月初发布的“大圣归来”战略，这次开业紧紧围绕“大圣叫你来吃饭”的主题展开，在72街8周年之际，展现全新的品牌形象和个性的用餐体验，答谢和回馈广大顾客。

全新形象店充满了西游文化的气息，可爱的大圣头像、现代的金箍棒、祥云的灯饰......让顾客亲身感受身边的“西游记”，深受顾客的喜爱。

当天上午11点， 72街总裁周明先生和72街品牌定位战略顾问袁奇先生，接受红餐网及各大权威平台媒体记者的现场采访，针对72街的品牌文化展开互动回答。

周明先生说到“餐饮业娱乐化”的趋势，餐饮业品牌需要与用户建立强关系连接，原点在产品体验，终点在品牌体验，基于产品体验，实现品牌体验的娱乐化。同时，领秀（中国）品牌顾问创始人袁奇先生指出，72街回归孙悟空形象是民心所向，是品牌资产的延续，更是顾客心智中已有的认知，始终站在第三方的心智，打造72街强有力的品牌差异化。

伴随着西游记音乐的响起，店内外喧嚣声此起彼伏，“大圣”来也！此时人潮涌动，店内外排起了长龙，大圣的的到来将现场的氛围推向高潮，承载着儿时记忆的孙大圣，成了现场顾客的焦点，与现场顾客互动并合影留念，并派发72街的贵宾券。

随后，“孙大圣”与72街周明先生、易正伟先生、领秀（中国）品牌顾问袁奇先生、韩后董事长王国安先生一起揭幕72街品牌吉祥物形象，摆pose并合影留念。

最后，媒体记者特地现场采访了数位前来用餐的顾客。

据采访了解，在场的顾客对新店印象深刻，好感度颇高。一位顾客说到：“几年前，72街有孙悟空，后来没了，今天再次看到，倍感亲切，现在的店比以前的老店感觉好很多。“

72街全新形象店开业，让72街再次站在品牌新起点，回归中国西游文化，回归顾客心智，开启品牌发展新征程。

72街以全新的姿态，更高的品牌战略视野，定能树立具有自身特色的中式快餐新标杆！

June 20, 2016, a day to celebrate. On this day, the brand-new image store (Book Shopping Center) of 72st Street opened grandly, ushering in a new course of brand development. Continuing the strategy of "Dasheng's return" released in early March, the opening of the business closely revolves around the theme of "Dasheng calls you to eat". On the occasion of the 8th anniversary of 72nd Street, it shows a brand-new brand image and personalized dining experience, thanks and gives back to customers.
The brand-new image store is full of the atmosphere of the journey to the West. The lovely head portrait of the sage, the modern golden cudgel and the lighting of Xiangyun make customers feel the "journey to the west" by themselves and are deeply loved by customers.
At 11:00 a.m. on that day, Mr. Zhou Ming, President of 72nd Street, and Mr. Yuan Qi, brand positioning Strategic Consultant of 72st street, were interviewed by reporters from red food website and authoritative platforms, and gave interactive answers to the brand culture of 72st street.
Mr. Zhou Ming talked about the trend of "entertainment in the catering industry". The brand of catering industry needs to establish strong relationship with users. The origin is product experience, and the destination is brand experience. Based on product experience, the entertainment of brand experience can be realized. At the same time, Mr. Yuan Qi, founder of Lingxiu (China) brand consultant, pointed out that the return of 72 street to the image of Monkey King is the aspiration of the people, the continuation of brand equity, and the existing cognition of customers' minds. He always stands in the third party's mind to create a strong brand differentiation of 72 street.
With the sound of journey to the West music, the noise inside and outside the shop is rising one after another, "Da Sheng" comes! At this time, the crowd was surging, and there were long queues inside and outside the store. The arrival of Da Sheng pushed the atmosphere of the scene to a climax. Sun Dasheng, carrying his childhood memory, became the focus of the customers on the spot. He interacted with the customers on the spot and took a group photo as a souvenir, and distributed VIP tickets for 72nd Street.
Later, "Sun Dasheng" and Mr. Zhou Ming, Mr. Yi Zhengwei, Mr. Yuan Qi, the brand consultant of Lingxiu (China), and Mr. Wang Guoan, chairman of the post Han Dynasty, unveiled the image of the brand mascot of 72st street together with a pose and a group photo.
Finally, the media reporter specially interviewed several customers who came to dinner.
According to the interview, the customers present were deeply impressed with the new store and had a high degree of favor. A customer said: "a few years ago, there was Monkey King on 72nd Street, but it was gone. Today I see it again and feel very kind. The store now feels much better than the old one. "
72 Street brand new image store opened, let 72 street stand at the brand new starting point again, return to China's western travel culture, return to the customer's mind, open a new journey of brand development.

72 street with a new attitude, a higher brand strategic vision, will be able to establish a new benchmark of Chinese fast food with its own characteristics!

72街全新形象店盛大开业

全新形象店充满了西游文化的气息，可爱的大圣头像、现代的金箍棒、祥云的灯饰......让顾客亲身感受身边的“西游记”，深受顾客的喜爱。

最后，媒体记者特地现场采访了数位前来用餐的顾客。

72街全新形象店开业，让72街再次站在品牌新起点，回归中国西游文化，回归顾客心智，开启品牌发展新征程。

72街以全新的姿态，更高的品牌战略视野，定能树立具有自身特色的中式快餐新标杆！

72 street with a new attitude, a higher brand strategic vision, will be able to establish a new benchmark of Chinese fast food with its own characteristics!