2017领秀成都“春糖”春茗酒会，一“茗”惊人！

3月的成都春暖花开，欣欣向荣，而领秀春茗酒会的顺利举行，为成都平添了几分热闹，显得十分应景，同时，也为即将开幕的糖酒会，提前暖场和预热！

2017年3月15日晚，领秀在成都JW万豪酒店举办的“春糖”春茗酒会，圆满结束。但，这仅仅只是领秀剑指高端食品行业的开始，接下来，领秀势必打造高品质、高质量食品品牌，不鸣则已，一鸣惊人！

有朋自远方来，不亦乐乎！

酒会开始时。随着暖场音乐的节奏，来自全国各地的食品界高管陆续到来，感受现场的热烈氛围。

宾客满座时。领秀桂总上台对公司发展娓娓道来，15年的历程、国际化团队、与大佬同行......往事历历在目，呈现在大家面前。

待来宾渐入佳境之时，桂总邀请领秀（中国）品牌顾问创始人袁奇上台演讲，讲述领秀的不同之处，围绕“懂定位的设计，更有销售力”的观点，将定位理论与实战案例结合，展现领秀的与众不同。

案例解剖后的“惊叹”。案例背后的故事，更加彰显领秀的深厚功底。领秀成功帮助鄱湖晨晖农场，从名不见经传到江南春、那英等知名大咖争相定购；汇源乐碱高端水，从消费者心智出发，打造乐碱pH值的视觉锤符号，从众多竞品中脱颖而出，自上市以来，赢得了受众的喜爱和购买，销量连续增长；汇源果汁汽水，重新定位并划分品类，打造国际化的包装形象......挑选领秀打造的食品行业经典案例，从消费者心智、语言钉提炼、视觉锤打造、品牌的落地等角度，全方位的进行层层解剖和分析，展现定位式设计的效果，有图有真相！宾客听后，为之惊叹，更被袁总的专业和气场所折服！

“惊喜”总是来得太突然。当来宾听得入神之时，中国食品高管联合协会创始人何忠德被邀请上台，讲述和领秀及袁总的不解之缘，并当场宣布要给袁总一个大大的“惊喜”-现场进行民大华威合作签约仪式，此举无疑将宴会推向了一个高潮，台下掌声雷动。

这次的春茗酒会，赢得了在座嘉宾的高度认可，领秀（中国）品牌顾问为此倍感荣幸，作为定位式品牌设计引领者，唯有载誉前行，才能不断为食品产业的整体形象注入改变和提升的力量！

领秀借春茗酒会契机，势必在快消品行业大展宏图！

In March, the Spring Festival in Chengdu is blooming and flourishing. The smooth holding of the leading show spring tea party adds a bit of excitement to Chengdu, which is quite appropriate. Meanwhile, it is also the warm-up and preheating of the sugar wine party to be opened in advance!

On the evening of March 15, 2017, the "spring sugar" spring tea reception held at JW Marriott Hotel in Chengdu was successfully concluded. However, this is only the beginning of leading the sword in high-end food industry. Next, leading the sword is bound to create high-quality, high-quality food brands. If not, it will be a surprise!

It is such a delight to have friends coming from afar!

At the beginning of the party. With the rhythm of warm-up music, food executives from all over the country have come to experience the warm atmosphere of the scene.

When the guests are full. General manager GUI, the leader of the show, came to the stage to talk about the company's development. The past 15 years, the international team, and the company's peers... Are vividly in front of you.

When the guests are getting better, Mr. GUI invited yuan Qi, the founder of leader (China) brand consultant, to give a speech on the stage, to tell the differences between leaders, and to show the differences between leaders by combining positioning theory and practical cases around the point of view of "understanding positioning design, more sales force".

"Exclamation" after case anatomy. The story behind the case shows the deep foundation of leading. Leading show successfully helped Pohu Chenhui farm, from unknown to Jiangnanchun, Naying and other famous big guys to order; Huiyuan lye high-end water, starting from the mind of consumers, created a visual hammer symbol of lye's pH value, and stood out from many competitors. Since its listing, it has won the audience's love and purchase, with continuous growth in sales; Huiyuan fruit juice soda, repositioned and divided Categories, create an international packaging image... Select the classic cases of food industry created by leaders, and conduct all-round dissection and analysis from the perspectives of consumer mind, language nail refining, visual hammer building, brand landing, etc., to show the effect of positioning design, with a picture and a truth! After listening, the guests marveled at it and were even more impressed by Mr. Yuan's professionalism and Aura!

Surprise is always too sudden. When the guests were fascinated, he Zhongde, the founder of China Food Executives Association, was invited to the stage to talk about his indissoluble relationship with the leader and Mr. Yuan, and announced on the spot that he would give Mr. Yuan a big "surprise" - the signing ceremony of the cooperation between the people's University of Warwick, which undoubtedly pushed the banquet to a climax, and the applause was thunderous.

This spring tea party has won the high recognition of the guests. The brand consultant of the leading show (China) is honored for this. As the leader of positioning brand design, only by carrying honor can we continuously inject the power of change and improvement into the overall image of the food industry!